Pattison Outdoor sponsored the display of TreesCO2’s call to action on a downtown Toronto billboard and digital billboards across the TTC, yielding 14.6 million views.

TreesCO2 was founded to inspire the world to plant trees through action and education. Our launch goal was to plant 1,000 trees and to learn what is involved in growing a forest. This endeavour gave us a BIG idea. What if there were 1,000 trees planted for each of the world’s youth?

The GFP is inspired by youth’s example of unprecedented collaboration driven by the digital era. We collaborate according to our strengths and interests, sharing, posting, messaging and tweeting to create global awareness and impact. Our strength-based collaboration skills are the world’s best chance to win the race against climate change. The GFP invites all countries, governments, organizations, and individuals to contribute according to their strengths such as forest hosting capacity, financing or human talent including labour, project management or research.

TreesCO2, on behalf of all youth issues a call to global leaders to follow youth’s lead and collaborate across geographic, economic, political, religious and language boundaries.